Monday, October 19th, 2009. Miami, FL: Search Engine Optimization Companies forced to adapt to new Pay-For-Performance Revolution.

According to Wikipedia, the Free Encyclopedia, Search Engine Optimization (SEO), also referred to as Search Optimization,is the process of improving the volume or quality of traffic to a Website from Search Engines via "natural" or un-paid ("organic" or "algorithmic") Search Results as opposed to Search Engine Marketing (SEM) which deals with paid inclusion. Since the Mid 1990's, when Search engines were first introduced into the Market, SEO was born as a new segment of the Marketing & Advertising Industry, and was focused mostly on On-Site Optimization, or in other words, techniques that involved the tweaking of the Content and Internal Link Structures of Websites in order to make them more attractive to Search Engines.

These techniques worked for several years until Google was launched in 1998. Using different algorithms that relied more heavily upon Link Popularity instead of Internal Content, Google quickly became the Leader in the Search Engine Wars because it delivered more relevant search results in a simpler interface.

SEO has since become a much more complex area of specialization, and Companies specializing in SEO Services have always approached the work primarily as a form of highly-specialized Consulting Service, in which Clients pay on a Time & Materials basis for the work performed without contractual regard to the actual results achieved. This approach has worked well for SEO Companies all over the world, but at what cost to their Clients?

Meet HappyRankings.com, a new SEO Company that plans on changing the way SEO is done. This fresh new Start-Up based out of Miami is betting on a new Pay-For-Performance model that is completely based on a Patent-Pending, Accountable, Measurable, Performance-Based SEO Process. Imagine entering into a Contract where your actual Daily Ranking Results on the major Search Engines determine the cost of SEO Services, and where any performance short-falls result in automatic refunds to your Account on a Monthly Basis. "Join the Pay-For-Performance SEO Revolution" invites HappyRankings.com, having coined the term, or possibly the historical event of "The Pay For-Performance SEO Revolution". Is it really a revolution? Only time will tell, but the concept is certainly extremely attractive and is sure to have Clients lined up to take them up on the offer.


Monday, October 26th, 2009. Miami, FL: Pay-For-Performance Model: Future of Search Engine Optimization Industry says HappyRankings.com

HappyRankings.com, a Miami-Based Search Engine Optimization (SEO) Company plans on shaking-up the SEO Industry with a Patent-Pending, Performance-Based SEO Process that goes against the grain in the rapidly-growing Search Optimization Industry. Currently, SEO Companies small and large enjoy the luxury of billing Clients on a Time & Materials basis with little or no direct relationship to actual Search Engine Rankings achieved. The current industry practice is to obtain new Clients with the lure of High Search Engine Rankings, commit them to long-term contracts carrying fixed monthly fees, and preach patience as a virtue and persistence as the path to glory, but as many Clients find out too often too late, Money + Patience + Persistence do not always equal Top Search Engine Rankings.

So, is Pay-For-Performance SEO as good as it sounds, and can any SEO Company sustain such a Business Model while maintaining profitability and stability? Marcio Andrade, CEO of HappyRankings.com says it can be done, and bets everything on its Patent-Pending, Accountable, Measurable, Performance-Based SEO Process. When it comes to Pay-For-Performance SEO, risk is transferred from the SEO Client to the SEO Company, which is obviously in the best interest of Clients. So, should Clients switch over to a Pay-For-Performance engagement like that offered by HappyRankings.com? Well, the answer depends on each Client's situation, and not every Client will make a good Candidate for Pay-For-Performance SEO. Marcio Andrade says the ideal Client will have the following attributes: IDEAL PAY-FOR-PERFORMANCE SEO CLIENT:

1. Business is profitable, well-funded, and well-managed.
2. Product/Service is of good quality and/or unique.
3. Product/Service has a limited number of Main Keywords, such as no more than 20 Main Keywords.
4. Monthly Budget for SEO is at least $5,000, ideally $10,000+.
5. Follows instructions of SEO Company in a timely and accurate manner.

Attribute number 3 is the one that excludes many (but not all) eCommerce Clients from the HappyRankings.com Pay-For-Performance Model. The reason for that is because eCommerce Websites will usually have hundreds or thousands of Keywords. Take Amazon.com for instance -To say they have thousands of keywords is a gross understatement - They have hundreds of thousands of Keywords. To create a Pay-For-Performance Contracts with that many Keywords would be nearly impossible - Search Engine Optimization of eCommerce Websites will always be mostly focused on the Website's extensive Content Management System (CMS), or in other words, almost entirely On-Site Optimization. Although not every Client may be a good fit for this Pay-For-Performance Model, the concept is certainly here to stay.